Tag Blog - The Technology Association of Georgia has a great blog and a recent posting on the increase of tech jobs in Georgia as of late. Check it out. Scott
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Tuesday, September 22, 2009
Monday, September 21, 2009
Using Twitter for B2B
I recently attended the LIFT Summit in Atlanta and heard a lot of good speakers from the social arena. One of the things I took from this meeting was a better understanding of the uses of Twitter for B2B companies. Some of the better uses of Twitter for B2B are:
Recruitment: Use of Twitter for recruitment is a definite possibility for corporate employers. Both in prospecting and in research of candidates' activities online.
Customer Service: Communicate with your followers/customers about things like service outages, updates, new offerings and assorted customer service issues.
Partnerships: Find potential partners for your business on Twitter. Oftentimes they are Tweeting about complimentary, non-competitive services and products they offer and the best thing about this is that, if they target the same market that you do, then potential partnerships can be on the table by reaching out to them.
Marketing: Getting your brand out there to be seen is of vital importance and Twitter is one more way to do so. Make sure your messages are valuable to your followers, not just "cool" to you as the marketer.
Monitoring: Being able to keep an ear to the streets on what your clients are saying about you is very valuable if you monitor this activity closely. You don't have to have a Twitter account to find out what's being said about your company.
Contact me: sburkey@solarvelocity.com or 404.395.0597 if you want to explore the uses of Twitter for your B2B company. Scott
Recruitment: Use of Twitter for recruitment is a definite possibility for corporate employers. Both in prospecting and in research of candidates' activities online.
Customer Service: Communicate with your followers/customers about things like service outages, updates, new offerings and assorted customer service issues.
Partnerships: Find potential partners for your business on Twitter. Oftentimes they are Tweeting about complimentary, non-competitive services and products they offer and the best thing about this is that, if they target the same market that you do, then potential partnerships can be on the table by reaching out to them.
Marketing: Getting your brand out there to be seen is of vital importance and Twitter is one more way to do so. Make sure your messages are valuable to your followers, not just "cool" to you as the marketer.
Monitoring: Being able to keep an ear to the streets on what your clients are saying about you is very valuable if you monitor this activity closely. You don't have to have a Twitter account to find out what's being said about your company.
Contact me: sburkey@solarvelocity.com or 404.395.0597 if you want to explore the uses of Twitter for your B2B company. Scott
Thursday, September 3, 2009
Saturday, August 29, 2009
Lake Mesomikenda. Gogama, Ontario
In early August of 2009 I went for 7 days to Lake Mesomikenda in Gogama, Ontario. We caught northern pike, walleye and smallmouth. It was a great trip that I would recommend for any avid fisherman that's looking to catch a large number of fish.
We stayed at a friend's family's island on Lake Mesomikenda, up the river from the lodge and down the river from the Kenda Wilderness lodge.
Thursday, August 27, 2009
Guys in my network
Some people in my network have great companies that are worth considering if you need their services and you want to work with somebody that I stand behind both professionally and personally:
Jeff Tuggle owns IQ Intelliquest - www.iqintelliquest.com - Graphics and printing company in Atlanta that has a HUGE amount of experience. Great guys and terrific service!
Sanders McConnell - www.myhsarewards.com - Tie your debit/credit card to his servcie (it's free!) to help fund your health savings account when you make purchases. Purchases made through the enormous vendor mall on his site get you even more points on your account!
Chris Clarke - www.wstyler.com - screening and sizing media for pharma, bio, chemical and screen-printing equipment. Chris is a great guy that will work with you to understand your business needs and find the right solution.
Tuesday, July 28, 2009
What are your employees saying about you?
Business owners, managers, bosses. Just a quick observation.
Last night I was at a local business that I love. Great customer service. Friendly people. Clean environment. They go the extra mile to take care of you even though you are not spending a LOT of money with them. I asked one of the guys working there, "These people pretty good to work for?" His response was, without even turning to look at me, "No. Terrible place to work. Boss is a jerk. He just fakes being friendly with the customers but he's terrible to all of us. We're afraid of him and need the job so we fake smile at all of you (customers) too. You didn't here that from me."
Wow. What are your employees saying about your company when you are not around? I'm in the business of telling people how great my company is, as a matter of fact. I'm in sales. I don't always feel like my boss is great or the pay is great or that everything is where it should be. But....I don't slam my boss in front of customers. To me it's just not right. But, for somebody to do that, when they have really nothing to gain, only the potential of losing their job, that's pretty discouraging.
I wonder what your employees are saying about your company. Oh sure, there will always be "those ones" that have bad stuff to say regardless of how you treat them. However, keep in mind that impression your employees give of you with customers is very, very important to your business. I lost some respect for my "local favorite place" last night.
Monday, July 20, 2009
Stay Positive Even In A Bad Economy
I started doing some searches online for ways to stay positive in this economic down-turn. It's tough, admittedly. I have so much to be grateful for yet I obsess on how to do better at work and worry constantly about losing my job. My faith has helped but it's tough even on a good day to stay positive. Here are some articles that I have found and enjoy:
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